SATURDAY, APRIL 10
8:45 a.m. to 10:45 a.m.
Innovation & Growth (approved for CEU)
This session is an open forum in which attendees will be encouraged to discuss and learn from one another. The discussion will include be broken into three segments: National economy – how it has affected practitioners in the hair removal industry and what efforts they are making to respond; Consumer trends – what services are thriving and sharing ideas on how to keep current clients happy as well as attract new business; Preparing for the future – discussing ways to support the industry by working together and the actions you need to take to ensure your future success.

11:00 a.m. to 12:00 p.m.
Professional Relationships: Partnering with Physicians & Aestheticians (approved for CEU)
Fadia Hoyek
What was once a simple business of providing clients with a permanent hair removal option has evolved into a highly competitive and complex industry. Medical and aesthetic professionals of all specialities are now branching into this segment of the market as a means of generating additional income. In this lecture you will learn how to effectively build a bridge between yourself and local medical and aesthetic professionals as well as the services you each provide. Once you have successfully partnered with the medical and aesthetic community you can create an integral network to address the needs and expectations of your collective clientele and achieve the best possible results.

Fadia Hoyek has over 15 years experience in the skin care and aesthetic industry. Hoyek originally began her career as a school teacher in 1988 and earned her first European skin care certification in 1991. She has since moved to Florida, where she completed her skin care training by earning a full specialist license, an associate degree in skin care concentrating on advanced paramedical skin care, and a body wrapping license. She later earned a license in electrolysis and passed her CCE and CME to become fully certified as a clinical and medical hair removal specialist in Florida.
Hoyek has worked as an instructor, consultant, and a practitioner in many day spas and medical spas in Boca Raton, Fla. She is an approved provider by the Board of Cosmetology in Florida. She has written skin care courses and workshop materials on body wrapping for licensure. Hoyek provided the electrolysis program for her workplace and the laser and light-based hair removal course. Currently, Hoyek holds a position as an instructor of electrolysis, skin care, body wrapping, and other related workshops at the Florida College of Natural Health as well as she also affiliated in teaching laser and light based hair removal for Laser Center facilities.
Throughout her career she has been recognized many times as a dedicated employee at her workplace. She was awarded the Golden Touch award in 2002, and she has been a member of the Society for Clinical and Medical Hair Removal for more than four years.

1:15 p.m. to 2:40 p.m.
Hair Removal & Skin (approved for CEU)
Nadine Toriello
This lecture will explore the vital supporting role hair removal plays in the skin care industry. This class reviews the history of hair removal from its origins in 100,000 BC to today and how it is often billed in the media as a horrible but necessary evil. We will discuss hair removal techniques such as waxing, sugaring, tweezing, threading, electrolysis, and laser currently employed and how as technicians we can change the preconceived universal notion that hair removal has to be painful and can cause damage to the skin. Common skin conditions (conditions discussed may include: Acne; dermatitis; hyper and hypopigmented skin; fungal infections; tattoos and permanent makeup; moles and warts) frequently seen in the practice and how hair removal can be helpful or contraindicated will also be discussed.

Nadine Toriello is the owner of the All About You Day Spa, a 3,000 square foot facility, in Key West, FL. She is a licensed and practicing aesthetician, licensed body wrap specialist, aesthetics educator for Monroe County Adult Education Program and owner/educator of Keys To Esthetics, a CEU provider in Florida and is a biofeedback therapist. As a hair removal specialist in Florida, she averages almost 800 Brazilian waxes and over 2,000 brow waxes a year along with the other services she provides.
She has written articles for DERMASCOPE and Les Nouvelles Esthetiques and Spa magazines and has been quoted in many articles for beauty industry publications covering topics ranging from marketing strategies and product sampling to MRSA and melanoma. 

2:50 p.m. to 4:15 p.m.
How to Survive as an Electrologist (approved for CEU)
Shelby Owens
Shelby Owens will draw on her many years of both good and not so good experiences to present a positive message to electrologists who are feeling overwhelmed by the economic situation and increasing unfair competition in the marketplace. This lecture will discuss the pros and cons of finding a mentor, belonging to professional associations, and networking with contemporaries as well as professionals outside of the hair removal industry to maintain a career in this profession that offers both rewarding experiences and a viable livelihood for as long as you choose.

Shelby Owens received the first license issued to an electrologist in that state and has been an active member in many organizations and an avid advocate for hair removal practitioners throughout her career. Owens professional affiliations include the Florida Electrolysis Council, which she has been a member and the Chairman of the Board; the Electrolysis Society of Florida, which she served one term as vice president, two terms as president, and one term as a gratis lobbyist to the Florida Legislature; the American Electrology Association, which she served as a Florida delegate from 1983 to1986; and the Society of Clinical and Medical Hair Removal; she is also an honorary member of the Alabama Professional Electrologists Association. Owens received the President's Award from the American Electrolysis Association (AEA) in 1984 and the Henry Bordier Award at the SCME Conference in Honolulu, Hawaii in 1996. Owens became a Certified Clinical Electrologist (CCE) and Certified Professional Electrologist (CPE) in 1987 and a Certified Medical Electrologist in 1998. She also completed laser training at Lasertrolysis of Naples in 1999 and again in 2001.

SUNDAY, APRIL 11
8:45 a.m. to 9:45 a.m.
Regulatory Issues (approved for CEU)
Judy Adams
This lecture will address the general principles of how the legislature works. Attendees will gain an understanding of the complexity of how a bill gets passed as well as 'killed', common terminology for legislative activity, the role of a lobbyist and how important it is to have one, how to address your local legislators when communicating with them, how your professional association can and should work with your regulating board, and how to stay focused and organized as a group in working towards a common goal.

Judy Adams has been a Certified Clinical Electrologist and Certified Medical Electrologist since 1988 and received her Certificate of Teaching in Electrolysis in 1995. Adams owns and operates a state approved laser-training center in Florida. She has spoken before the Florida Board of Medicine and the Florida Legislature. Adams has done an extensive amount of lobbying work in the state of Florida, and assisted with other states during their legislative battles involving hair removal. She has also been instrumental in the development of the test for the Florida State Board examination for electrolysis and the Certified Medical Electrologist examination, as well as the creation of 10 written hours of state approved home study materials that qualify for Florida continuing education requirements in hair removal.

9:45 a.m. to 10:45 a.m.
Medical Malpractice: Beyond Consent Forms, Communication, and Office Documentation (approved for CEU)
Elliot Lach, M.D., FACS
Merely having a comprehensive professional liability insurance policy in place does not guarantee you peace of mind in addressing every possible scenario or knowing what to do once the insurance policy in place does not cover the claim made. While properly executed consent forms and communication channels are important to integrate in day-to-day operations, the practitioner must also have basic knowledge of the steps to avoid frivolous claims or how to handle medical malpractice claims once an injury has occurred, whether real or perceived. Complications occur in the best of practices but this need not equate to a legitimate and indefensible case of medical malpractice.
In addition to the discussion of these matters, we will review the architecture of a medical malpractice trial and proceedings that take place in preparation of a malpractice trial from both the plaintiff and defendant point of view. The information provided in this class is a general overview and is not intended to be legal advice. You should consult an attorney for any questions regarding your particular situation.

Elliot Lach, M.D., FACS is currently active in the field of Cosmetic Surgery, Plastic Surgery, and Hand Surgery in Boston, Mass. With nearly 30 years of experience as a practicing surgeon, Lach brings his unique qualifications as a medical doctor, teacher, mentor, and medical-legal expert in order to make a presentation on Medical Malpractice. As one of a small and select group of Board certified plastic surgeons who are also Board certified in Medical Malpractice by the American College of Legal Medicine, he has served as an expert witness providing testimony in the courtroom and in pre-trial depositions and has also served as medical-legal consultant for attorneys and other physicians.

10:45 a.m. to 12:15 p.m.
Relationships Create Revenue (approved for CEU)
Michael Lawson
Would you rather do business with a perfect stranger or a trusted friend? What do you think your clients would say? Learn why forming relationships with your clients builds revenue, creates loyalty, and is your most important marketing strategy in an increasingly competitive market place. See why a growing number of your potential clients are motivated to become loyal customers and the best strategies to harnessing that power to influence buying behavior while driving new clients through your door. Learn how to find your best clients and how to turn those clients into your personal marketing team.

Michael Lawson is a marketing professional with 12 years experience creating success in small and medium sized businesses. Advocating a principled approach to marketing and relationship building to grow business and create long lasting relationships. He measures success by the number of clients he creates friendships with and believes that without a personal connection your clients may buy somewhere else. Michael currently holds the Director of Industry Relations for DERMASCOPE magazine and has A Bachelors degree in Psychology and an Associates degree in Criminal Justice.

1:30 p.m. to 2:30 p.m.
Social Media: A Crash Course (approved for CEU)
Lake Louise
By now you have heard about all the various social networking platforms. It’s no longer a trend. It’s here to stay. Join Lake as she explains the basics of what you need to know to get started growing and engaging your audience with Twitter; creating a loyal FaceBook following through the use of Fan Pages that help build your business and brand; developing a blog as a social media destination and discover the best ways to bring more traffic to your blog and techniques to use your blog to grow your social networks; implementing a strategic and effective e-mail marketing plan.

Lake Louise, M.Ed., received her master’s degree from Stanford University. As a visiting professor at the University of Costa Rica she taught sustainability and eco-responsibility in the Ecological Tourism Department. Louise combined her passion for beauty and wellness with her vast research skills to develop Lotus Moon, an advanced eco-friendly skin care line that is safe for the body and the planet.

2:45 p.m. to 4:15 p.m.
Lasers: What You Cannot Afford to Not Know (approved for CEU)
Deborah Collins
This lecture will cover many aspects of using aesthetic lasers, with the highlight on laser and light-based hair removal. Topics will include: Aesthetic lasers today, Laser safety, Overseeing agencies for laser regulation, Laser tissue interaction, Safe skin typing, Common contraindications to laser surgery, Documentation
Discussion of legal issues when the unexpected happens, and a Question and Answer period. At the conclusion of this class learners should be able to list at least five laser safety precautions regarding laser use in aesthetics, discuss tissue response to laser applications, list at least six common contraindications to laser surgery and be able to discuss two legal/medical issues regarding laser surgery.

Deborah Collins has been involved in professional hair removal and skin care since 1971, when she became a licensed electrologist .Over the years, she built a flourishing practice and medical spa in Saginaw, MI. As a nurse, she was preceptored by some of the leading laser dermatologists and plastic surgeons in the country. During the last decade, Collins was president of two medical education companies, and has taught aesthetic laser seminars internationally. In 2008, she sold the majority of her practice to follow her and her husband’s dreams to Washington State. In 2009, Collins accepted the position of Manager of Aesthetic Clinical Education: the Americas for Lumenis, one of the most respected laser companies worldwide.

MONDAY, APRIL 12
9:00 a.m. to 10:30 a.m.
Hormones & Hirsutism (approved for CEU)
Jennifer Glueck, MD
This lecture will discuss the definitions of hirsutism and the underlying medical reasons why women develop hirsutism (pathophysiology). Guidelines regarding which women in particular should be referred for medical evaluation and the fundamental medical work up will be discussed. Hormonal causes of hirsutism will be the focus, particularly polycystic ovary syndrome (PCOS), which is the primary cause of hirsutism. PCOS will be discussed in detail including the metabolic (diabetes), cosmetic (acne, hirsutism, and hair loss), and reproductive (menstrual irregularities and infertility) consequences. The lecture will stress medical treatments for hirsutism, especially in the setting of PCOS, and why they are necessary in conjunction with permanent hair removal techniques.

Dr. Jennifer Glueck has been at the University of Miami/Jackson Memorial Medical Center since 2006 when she began her fellowship in Endocrinology, Diabetes, and Metabolism. Prior to coming to Miami, she completed an Internal Medicine residency at The Mount Sinai Hospital in New York, NY as well as an internship in Obstetrics and Gynecology at the New York Presbyterian Hospital /Weill Cornell Medical College in New York, NY. She graduated from Weill Cornell Medical College in 2001 and obtained her bachelor’s degree from Columbia College of Columbia University in New York City in 1995.
Upon completing her fellowship in 2009, she joined the faculty of the Division of Endocrinology, Diabetes, and Metabolism. Glueck’s area of focus is reproductive endocrinology, including treatment of polycystic ovary syndrome, menstrual irregularities, menopause, premature ovarian failure, and men with hypogonadism. 

10:30a.m. to 12:00 p.m.
Infection Control in 2010 (approved for CEU)
Barbara Russell
This presentation will focus on influenza pandemics/epidemics. Emphasis will be put on the current pandemic strain of flu, HINI (formerly known as Swine Flu) as well as the current seasonal influenza. It will include a brief history of past pandemics, a description of the specific viruses including how they are transmitted, prevented, and treated.

Barbara S. Russell, RN, BSHSA, MPH, CIC, is the Director of Infection Prevention and Control Services at Baptist Hospital of Miami and the Vice Chair of Baptist Health South Florida's System Emergency Preparedness Council. She has specialized in Infection Control for over 30 years and is Certified in Infection Control. Russell currently serves as Chair of the Clinical and Ethics Committee of the Miami – Dade County Hospital Preparedness Consortium and as the Vice Chair of the Association for Professionals in Infection Control and Epidemiology (APIC) Emergency Preparedness Committee.
She is the recipient of numerous awards including Nursing Spectrum’s 2005 Community Action Award, the 2002 City of Miami Chamber of Commerce Health Professional Hero of the Year Award, the Carol DeMille Achievement Award presented by her professional organization (APIC). Russell has served in numerous leadership roles in local and national health care organizations including serving as President of National APIC. She is a frequent lecturer and author.